Using their newly opened Madison Avenue store as their stage, the cofounders of Veronica Beard wanted to make the show a memorable event, somewhat of a grand opening of the store and help women fall back in love with brick-and-mortar shopping. Their spring 2017 ready-to-wear collection was classic Americana with a touch of prep, utilizing the upcoming election as their inspiration for the red, blue and white.
An essential preppy style guide to help men incorporate a cleaner and more refined look into their everyday wardrobe, while simultaneously maintaining their own personal style.
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